Giovanni Pintori (1912 – 1999) was an Italian graphic designer and painter. His most famous works are the advertisement posters for Olivetti typewriters dating from 1936 to 1967. Today part of the permanent collection of the SF MOMA, the posters have been widely published and their style widely imitated.
Pintori’s signature was a constant attempt to show, in quite a direct way, the complexity of technology and how it could enhance human creativity. Graphic metaphors were created through the combination of small elements in more complex systems, repeated visual patterns and color schemes.
Joseph Becker, SFMOMA assistant curator of architecture and design, talks about Giovanni Pintori’s design work for the renowned typewriter company Olivetti in the 1950s and 1960s.