NASA’s 1976 identity guidelines
by fosco lucarelli
Four pages of an original copy of NASA’s identity guidelines, from when they re-branded to the ‘worm’ logo, dated January 1976.





Via:
Kottke, Tim George Design and Aisle One
Four pages of an original copy of NASA’s identity guidelines, from when they re-branded to the ‘worm’ logo, dated January 1976.





Via:
Kottke, Tim George Design and Aisle One
Four printers using differents technologies from 1880 to 1976. Each printer produces just one colour and is in chain with another one to get together a complete colour book.
“A production process that brings together small scale and large scale production, two sides of the same history.”
MAGENTA (Stencil duplicator, 1880)
CYAN (Spirit duplicator, 1923)
BLACK (Laser printer, 1969)
YELLOW (Inkjet printer, 1976)








Copypastecharacter.com, a website which does exactly what is supposed to.
All the Homer’s Iliad, poster version, one page.
Does this mean anything? I don’t know, they say:
“Once upon a time we asked ourselves a peculiar question: could you fit an entire literary work onto a single poster? Would it still be legible? What would it reveal about the hidden structures and rhythms of the text? And how impressed would our friends be if we tried it out? So we did and they were mighty impressed.”
And here it is:




Buy the poster (and find other one page books) on All the world’s A Page
Via: Prosthetic Knowledge.
“Of all the achievements of the human mind, the birth of the alphabet is the most momentous. Letters, like men, have now an ancestry, and the ancestry of words, as of men, is often a very noble possession, making them capable of great things. indeed, it has been said that the invention of writing is more important than all the victories ever won or constitutions devised by man. The history of writing is, in a way, the history of the human race, since in it are bound up, severally and together, the development of thought, of expression, of art, of intercommunication, and of mechanical invention.(…) A letter should possess an esthetic quality that is organic, an essential of the form itself and not the result of mere additions to its fundamental form nor to meaningless variations of it.”
When my eyes crossed this excerpt of famous type designer Frederic W. Goudy´s “The Alphabet and Elements of Lettering” (1918) suddenly letters full of life showed in my mind´s eye. Letters are organisms and typefaces are the species, all classified similar to biological taxonomy! I drafted this cognition in a chart for print and in order to prove my finding to the interested audience I took one step further. I surgically opened the letters S, Z, S, A, W and how contented I was to discover muscles, veins, tendons and bone just like the ones shared by so many living creatures.
Andreas Scheiger, on Behance
Don’t try to avoid Andreas Scheiger’s Grafisches Labor
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Via: AcidoLatte